Services
What makes us unique!
AaaS Modules
Shopping Missions
We identify the underlying Shopping Missions (i.e. the reasons why shoppers’ entered a retail store) via applying advanced analytic techniques into purchase data. Our goal is to move from Category to Shopping Mission Management.
Shopper Segmentation
Via applying data mining techniques, we segment shoppers based on the identified Shopping Missions. The identification of Shopper Personas enable us detect missing sales, selling gaps and provide insights for targeted marketing actions. Ranging from marketing campaigns and redesigning of a store’s layout, to product recommendations.
Deep dive in categories
We extract insights for specific product categories/brands. We examine sales affinities, how shoppers buy this category, what their characteristics, in the contexts of which Shopping Missions and in which store formats and stores consumers tend to buy the category/brand, what are their baskets characteristics what was the driver of the shopping visits etc.
Analytics Platform
Our Analytics as a Service (AaaS) platform gathers transactional data from Fast-Moving Consumer Goods (FMCG) retailers. It disseminates to suppliers, insights for the omnichannel environment regarding the categories and brands they sell. Its gives to FMCG retailers valuable insights regarding their shoppers’ behavior (missions and segments) and enables performance benchmarking to competitors
Our Clients
Who trust us?
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It's all about knowing your shopper...
We have applied our Data Mining, Machine and Deep Learning approaches in different retail contexts, providing our clients with useful insights regarding their needs. Our clients network involves companies from the FMCG industry, the Fashion retail, DIY (Do-It-Yourself) industry and Electronic retailers.
FMCGs
Retail chains & Suppliers
Fashion Retailers
with both plysical & digital presence
Electronic retailers
with both plysical & digital presence
DO-it-yourself retailers
OUR TEAM
Together we make a Difference
Go to Anastasia Griva
Data is my passion!
Without data you’re just another person with an opinion!
Go to Vasilis Stavrou
There is no place like 127.0.0.1
Katerina Batziakoudi
Stratos Triantafyllou
Those who understand binary and those who don’t
Marta Koniakaki
Matina Bot
I’m your chat bot!
