Services
What makes us unique!
Retail, Supply Chain & Operations and eCommerce Analytics
Shopping Missions
We identify the underlying Shopping Missions via applying advanced analytic techniques into purchase data. Via “ShopSights”, our 360o business analytic suite we support data-driven decision making. Our goal is to move from Category to Shopping Mission Management.
Shopper Segmentation
Via applying data mining techniques, we segment shoppers based on the identified Shopping Missions. The identification of Shopper Personas enable us detect missing sales, selling gaps and provide insights for targeted marketing actions. Ranging from marketing campaigns and redesigning of a store’s layout, to product recommendations.
Deep dive in categories
We extract insights for specific product categories/brands. We examine sales affinities, how shoppers buy this category, what their characteristics, in the contexts of which Shopping Missions and in which store formats and stores consumers tend to buy the category/brand, what are their baskets characteristics what was the driver of the shopping visits etc.
Marketing Analytics
We convert data pools into strategic assets through advanced data analytics, via providing business insights and recommendations. We aid our partners to evaluate the success of their marketing initiatives. We provide Business Intelligence solutions to measure their performance and we design Humanized Marketing Actions.
Optimal Self Availability
Via our OSA service, we aid retailers prevent out-of-stock situations and better meet shoppers’ demands. POS and inventory data, are utilized as major enablers of performance measurement.
IoT Solutions
Our expertise lies on handling and analyzing data derived from IoT devices with a view to understand users’ behavior and enhance personalization. Using big data techniques and proximity technologies we track shoppers’ paths-to-purchase offering our partners holistic profiles to build upon Marketing Actions.
Analytics Consulting
No matter how complex or big your data is, we can support and guide you through every step. We provide the right knowledge, at the right time, to make the right decisions. We aid organizations bridge the gap between Business and IT and deliver value-added analytics solutions
Our Partners
Who trust us?
We have applied our Data Mining, Machine and Deep Learning approaches in different retail contexts, providing our partners with useful insights regarding their needs. Our partners network involves companies from the FMCG industry, the Fashion retail, DIY (Do-It-Yourself) industry and Electronic retailers.
FMCGs
Retail chains & Suppliers
Fashion Retailers
with both plysical & digital presence
Electronic retailers
with both plysical & digital presence
DO-it-yourself retailers
OUR TEAM
Together we make a Difference
Anastasia Griva
Data is my passion!
Without data you’re just another person with an opinion!
Katerina Kalaidopoulou
Stratos Triantafyllou
Those who understand binary and those who don’t
Matina Bot
I’m your chat bot!
